The commercial value of modern play centers has moved beyond the single ticket model. Secondary spending projects are becoming a key engine for increasing revenue.
From:company | Writer:Jack | Release time2025-08-24 | 40 Views: | Share:

"Secondary spending" items in indoor children's play centers refer to additional消费项目 beyond the entrance ticket (primary spending). They are crucial for enhancing the center's revenue capability, increasing customer loyalty, and extending dwell time. The core idea is to create valuable additional experiences or products that both parents and children are willing to pay for on top of the entrance fee.


Here, Dile Shikong Children's Play Center editor will talk about the main directions and specific items for secondary spending:


**I. F&B & Light Snacks/Beverages (Necessity + Leisure)**

1.  **Themed Cafe/Water Bar:** High-quality coffee, specialty drinks (fresh juice, healthy smoothies, sparkling water), tea. Selling exquisite Western pastries, small cakes, macarons (high aesthetic, suitable for photos). *[Price examples: Coffee ~$4-6, Juice ~$5-7, Pastries ~$3-5]*

2.  **Family Restaurant/Fast Food:** Simple meals (pasta, pizza, burgers, kids' meals), snacks (fries, nuggets, salad). Emphasize health, nutrition, safety (low oil/salt, no additives, organic ingredients concept). *[Price examples: Kids Meal ~$8-12, Pizza slice ~$4-6]*

3.  **Snack Kiosk/Vending Machine:** Packaged snacks (prefer healthier brands), bottled water/beverages, ice cream. Suggest locating near main pathways or rest areas for easy access. *[Price examples: Snacks ~$2-4, Ice cream ~$3-5]*


**II. Themed Retail & Souvenirs (Emotion + Memento)**

1.  **Play Center Themed Store:** Exclusively designed IP plush toys, apparel (T-shirts, hats), stationery, water bottles, backpacks. Introduce educational toys, picture books, puzzles related to the theme. Seasonal/holiday limited items (Christmas, New Year, Halloween). *[Price examples: Small plush toy ~$10-20, T-shirt ~$15-25]*

2.  **Photo Souvenirs:** Professional photography service (entrance photos, fun moments, themed scene photos), offering digital copies and physical albums/frames. Instant photo printing service (with themed frames). *[Price examples: Digital package ~$20-40, Printed photo ~$5-10]*

3.  **Play Supplies:** Socks (if required for entry), sweat towels, small pack wipes, emergency children's medicine (fever patches, etc.), disposable raincoats (if outdoor areas). Tokens or special game cards required for arcade games. *[Price examples: Socks ~$2-3, Game tokens ~$1-2 each]*


**III. Value-Added Experiences & Services (Enhance Experience + Solve Pain Points)**

1.  **Themed Dress-Up & Makeup Services:** Rental or sale of role-play costumes (princess dresses, superhero suits, dinosaur outfits). Face painting (small designs). Simple hairstyling (braiding, adding hair accessories). *[Price examples: Costume rental ~$8-15, Face paint ~$5-8]*

2.  **Personalized Handicrafts:** Pottery painting (painting bisque), sand/glue art, personalized T-shirt/hat printing, small jewelry DIY. *[Price examples: Pottery painting ~$12-25]*

3.  **Early Education/Specialty Class Experiences:** Cooperate with external organizations or self-run classes: Lego classes, science experiments, creative art, mini kitchen, English corner, dance/music initiation (single experience class or small package). Keep duration moderate, content fun and interactive. *[Price examples: Single class ~$15-30]*

4.  **Exclusive Parties & Event Bookings:** Offer birthday party packages of different scales and themes (includes venue decoration, catering, activity guidance, small gifts, etc.). Host small team-building events, class activities, holiday-themed events. *[Price examples: Small party package ~$200-500+]*

5.  **Parent Convenience Services:** Paid babysitting/childcare service (limited time, requires strict qualifications and safety保障). *[Price example: ~$10-20/hour]*

6.  **Massage Chair Rental (Parent Rest Area):** *[Price example: ~$3-5 for 15 mins]*

    Value-added services in nursing room (paid provision of premium diapers, wipes, breast milk storage bags, etc.).


**IV. Games & Challenge Items (Stimulate Spending + Sense of Achievement)**

1.  **Small Arcade/Carnival Area:** Claw machines, coin pushers, mini basketball, racing games, etc. (requires coins or card swipe). *[Price examples: ~$1-2 per play]*

2.  **Mission Challenges & Treasure Hunts:** Pay for mission cards or道具包, complete designated tasks within the center to receive small prizes. *[Price examples: Mission pack ~$5-10]*

3.  **Competitive Items:** Mini go-karts (extra charge), rock climbing timed challenges (basic climbing free, timing/ranking收费). *[Price examples: Go-karts ~$8-12 per ride]*


**V. Membership System & Stored Value Cards (Lock-in Customers + Promote Spending)**

1.  **Tiered Membership Cards:** Different levels enjoy different discounts (tickets, F&B, retail, classes, etc.) and benefits (birthday gifts, exclusive events, fast pass).

2.  **Stored Value Cards/Spending Cards:** Preload money to get extra bonus, can be used for all secondary spending items in the center (F&B, retail, experiences, games, etc.). Very important! Can significantly increase secondary spending willingness and amount.


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